A print poster campaign by Grey Group Singapore to demonstrate the extra strong adhesive action of 3M Lint Roller. They exaggerated this benefit in a humourous way, literally picking up all the pet’s loose hair.
Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriters: Joseph Cheong, Steve Clay
Art Director: Ang Sheng Jin
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrator: Evan Lim (Magic3)
Account Manager: Hari Krishnan
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