666 frames is a sick project developed by Anti Denim, Norwegian based clothing company run by Anti. Anti is a multi-disciplinary design agency who works with brand identity, art direction, packaging, print, illustration and interactive design.

The project “666 Frames” is a tribute to the dark aesthetics that seems to be a growing influence in fashion, music and art. Together with Jørgen Monkeby from the band Shining, Malin Pettersen, model and choreographer, Photographer Fred Jonni and Motionblur we have shot an intense movie in super high res to create a project so intense and dark that the world have not seen anything like it. A movie consists of frames, we see each frame as a potential art canvas of darkness, and the plan is to gather artists, illustrators and rebellious likeminded to fill 666 frames with unique imagery and content. Once the film is filled with imagery it will be an inferno of darkness. Each participant have the total freedom of how their personal darkness come alive on top of our art movie. On this website you can follow the 666 Frames project as it evolves and as new artists contribute with new work. You can search artists, watch each frame as a static stand-alone and read about those who admit they have a darker side. We are planning a large poster exhibition once we had collected the 666 images, a book will be published and chosen artists are given the opportunity to be invited into limited edition productions to create Anti Denim collectibles as jeans and other garments. — Anti Denim