Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies. Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.