The Intel Ultrabook 3D Tour is a national (German) promotional campaign in launching the new Ultrabook. It takes place in a total of 8 locations doubling last year’s successful Intel Visibly Smart Experience Tour 2011. Collaborating again with our agency Visual Drugstore the event aims to provide the best audio visual live experience to offer, free of charge to the public. The upcoming tour will be in Stuttgart on 02.06.12.

The launch took place on 28.04.12 at the Internationales Maritimes Museum in Hamburg with the theme surrounding the Titanic. What makes this project unique is that it takes place with the MMOV a specially designed projection mapping vehicle short for the Multi Media Offroad Vehicle. Revolving around the theme of Titanic, visuals were provided by renowned artist Markos Aristides Kern also the creative director and founder of Visual Drugstore and music from Boris Dlugosch, the event proved to be the ultimate audiovisual live performance.