I love big fat and juicy booties typography in design… and as you can see the pages of this one are full of bold typography and equally bold illustrations witch is something that really inspires me! Hope it does the same to you.
The book was created for the client. What you see here is the front end — which deals with the brands voice, what to post, and how to utilize the different social media channels & outlets to their advantages. The back end of the book is essentially a crash-course in the coding & developing aspects of those outlets. Most of this content is really only relevant to the marketing managers at American Crew.
Since the topics in the book are quite hefty, we really needed to have fun with the design to keep the reader attentive! I guess if we did some editing to the book, it could be re-purposed into a more “general” guideline book for any brand wishing to integrate their business into the world of social media. – Brian Suter
Since the topics in the book are quite hefty, we really needed to have fun with the design to keep the reader attentive! I guess if we did some editing to the book, it could be re-purposed into a more “general” guideline book for any brand wishing to integrate their business into the world of social media. – Brian Suter