Latest collection of USA jewellery brand, Vidakush. The name derives from two parts, Vida means life in Spanish, and Kush is what the Ancient Egyptians used to call gold. VidaKush as the name is meant to convey the message “Live Gold”. The “Live Gold” motto expresses that no matter the day, or the circumstance everyone deserves to live beautifully, lavishly, and to always feel their best.